Time Based Arts was approached by Leo Burnett Chicago to design, direct & produce this Sprint commercial for the US cinemas, so they asked me to look after the most abstract section of the spot. Designing what phones dream of… open briefs don’t get much better than this! I wanted to make the section feel electric & colourful and play with geometrical arrays while exploring movement propagation. Great working closely with Sheldon Gardner and James Allen on this one.
I love the sound design by High and Lonesome, raw!
Thinking process & look dev tests here vimeo.com/73644980